Our Story, By The Numbers
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Female Founder
Since Jessie was a little girl, a new pair of shoes has meant a feeling of pure and total joy. It was this feeling, and her desire to share it with others, that inspired her to found Loeffler Randall with her husband, Brian, in their Cobble Hill apartment in 2004. Twenty years later (and counting), we are still family-owned and doing what we love: designing beautiful products that bring joy to our customers. We hope you feel like she did as a little girl when you open up our box.
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Broadway
This is the address of our office in the heart of SoHo, NYC. In this beautiful, sun-lit space, we design the items we want to wear ourselves. We understand our customers' needs because we are our customers — people leading busy lives who want to invest in special, wearable products. We intend for each piece to be loved and lived in for years to come.
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Years
For over 20 years, we have been diligently honing our craft, remaining dedicated to creating signature designs that convey our unique aesthetic. We believe in creating products that are deeply personal, project our distinct point of view and allow our customers to confidently express who they are. Nothing makes us happier than seeing so many of our customers choose LR for their most special moments, from job interviews to wedding days.
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Stores
Since the grand opening of our SoHo flagship in 2021, we’ve added stores in Charleston, Nashville, and New York’s West Village, each acting as an expression of our brand vision and an extension of our world. We infuse each shop with our signature design aesthetic, featuring curved curtain walls meant to mimic our iconic pleats, and Zellige tiles and Murano light fixtures — both nods to Jessie’s travels. We cherish the chance to help you find your perfect pieces in person. Come in to be properly measured, consult on styling or book a bridal appointment to choose shoes for your special day.
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(and counting!) Raised for Good Causes
We are dedicated to using our platform to raise money and awareness for important causes. By contributing a portion of our sales and compiling our customers’ direct donations, we’ve been proud to support critical charities and non-profits like the ACLU, God’s Love We Deliver, The Trevor Project, Apex For Youth, Heart of Dinner, the Marsha P. Johnson Institute, Black Lives Matter, and more.
Our Process, By The Numbers
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Steps go into making each pair of our signature Penny heels
We believe that design should be distinctive and original. Every season we cut, sew, and stitch our beautiful materials to dream up new, never-before-seen details to add to our line. On average, we create 40 hand mock-ups in the creation of each collection, and every silhouette is a labor of love — there are over 400 pleats in our signature Penny heel, and 28 individual steps that go into each pair. From sending fabric to the pleater to the hand-tied bow, beautiful, handcrafted products take time to make. That's one of the reasons why we make small batches and aim to sell out each season.
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People touch each piece from sketch to finished product
From our design team to our fit model, factory technicians to our marketing team, sales executives to customer service specialists who personally try on every style each season to best advise our customers on style and fit, it takes a village to create products we intend to be worn for years to come.
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Measurements
Comfort and wearability are so important to us. We fit each style an average of 3 times each season, making minute corrections with input from our fit models and our tech expert (who has been in the business for 50 years). We’re proud to offer a size range spanning from 5 to 12, ensuring more customers can enjoy our products and find their perfect fit.
Our Responsibility, In 5 Tenets
1. make only what we need
2. Responsibly Source Our Materials
3. Support Workers
4. Reduce Waste
5. Work With An Expert