A Note To Our Community
I wanted to reach out in this heartbreaking time to share an update on what we have been working on. I, like many others, have struggled to come up with the adequate words to address recent devastating events.
At Loeffler Randall, we have tried to use our platform to advocate for equality and human rights, with a particular emphasis on LGBTQIA+ rights. I realize in this moment though, that we have to do a better job of being vocal about and making changes to support the Black community (including the Black LGBTQIA+ community). We have raised money for the ACLU and we are currently raising money for No Kid Hungry through our masks. We feel it is important to continue to support both of these wonderful organizations but we need to make a concerted effort to directly address racism and become more deliberate in our support specifically for the Black community.
It’s important for us to work towards change in concrete and meaningful ways, not just now, but moving forward. These are a few of the things we are doing:
• We have made an ongoing donation to The Marsha P. Johnson Institute, an organization that protects and defends the human rights of Black transgender people.
• We have changed the donation feature on our website to raise funds for Black Lives Matter, a global organization fighting against systemic racism.
• We are holding community discussions with our team to discuss recent events, share resources and explore changes we can make within our own organization.
• We continue to believe that representation matters and we remain committed to diverse representation in our imagery, from models, to those we profile, to community members we feature. We will use our platform to promote Black owned businesses and voices.
• Most importantly, I want to listen, learn and to challenge myself to ask the uncomfortable questions and to learn how we can become part of the solution.
It has been an extremely difficult year. We are a small business struggling to survive in the wake of a global pandemic. But we feel that nothing is more important right now than standing in solidarity with the Black community. And we will continue to do so moving forward.